Brooklyn Nets - Rebrand Concept

This project explores a refreshed identity for the Brooklyn Nets, reimagining how the brand could better reflect the culture, attitude, and energy of Brooklyn itself.

While the existing identity is polished and functional, it leans restrained and corporate, leaving room for a stronger emotional connection. This concept pushes the brand toward a more expressive, street-driven voice—one rooted in Brooklyn’s grit, rhythm, and creative edge, both on and off the court.

The solution blends raw street influence with high-level athletic design to create a bold, recognizable system. Custom wordmarks, marks, and supporting elements work together to give the Nets a more confident personality—one that feels authentic to the city, resonates with fans and players, and scales across jerseys, court graphics, digital, and merchandise.

Designed as a full identity system built for the modern NBA.