Experience

• Creative Director & Senior Graphic Designer at Next Level Sports & Entertainment Studio

  Hillsdale, US

  March 2021 - Present

  I build cinematic, high impact brand identities for sports, entertainment, gaming, and music - combining strategy, storytelling, and world class visuals.

  I lead identity systems, cinematic key art, motion graphics, and campaign design across sports, entertainment, gaming, and music.

  🏆 SPORTS CREATIVE & IDENTITY

  • MLB Charlotte — Sentinels identity system
  
  • Brooklyn Nets — concept rebrand & fan visuals
  
  • New York Giants — concept fan engagement visuals
  
  • Victory Center (Texas A&M) — sports facility + athlete branding
  
  • GYMR (Todd Durkin Pro Sports Trainer for MLB, NFL UFC) — performance & athlete branding

  🔥 ATHLETE BRANDING

  • Felix Bautista (MLB)
  
  • Hector Rodriguez (MLB prospect)
  
  • Lennox Lewis (Boxing Champion)
  
  • Big Mo (UFC/Boxing announcer)

  🎬 ENTERTAINMENT & WRESTLING

  • Shaquille O’Neal — Shaq’s World
  
  • PWB Wrestling — full identity + campaign
  
  • OnlyWrestlers.com — Rob Van Dam

  🎮 GAMING, FILM & STREAMING

  • Legacy Manager 25 — video game identity + packaging
  
  • Lifted — video game visual identity
  
  • 10Ton Studios — Netflix production partner branding
  
  • Cinematic concept art for film/entertainment properties

  🎤 LIVE EVENTS & MUSIC

  • Concert Series at Minute Maid Park — event branding
  
  • Nelly — MoShine packaging + brand system

  My work has appeared across national broadcasts, stadium environments, gaming platforms, live events, and entertainment campaigns seen by millions.

  🎨 CAPABILITIES

  Brand Identity • Cinematic Key Art • Sports Branding • Motion Graphics • Typography • Campaign Design • Pitch Decks • Packaging • Merch Visualization • Storytelling

• Senior Graphic Designer at Tempur Sealy International

  New York City Metropolitan Area, US

  March 2014 - March 2021

  As Senior Designer at Tempur Sealy, I led national branding, packaging, and campaign initiatives across Tempur-Pedic, Sealy, and Stearns & Foster. I partnered closely with product, marketing, R&D, and retail teams to bring consistent, high-performing creative to market across digital, print, retail environments, and television.

  Key Achievements

  • Created the full logo, branding system, and visual identity for the Sealy Crown Jewel line — a flagship national mattress brand that generated $100M+ in revenue
  
  • Expanded the Crown Jewel identity into a complete brand ecosystem across packaging, in-store displays, launch campaigns, digital assets, and retail partner materials
  
  • Led integrated campaigns for Tempur-Pedic, Stearns & Foster, and Sealy, including retail, OOH, digital, broadcast, direct mail, and point-of-purchase
  
  • Designed retail-ready visual systems used in major national mattress chains and big-box retailers
  
  • Built product launch kits, brand standards, pitch decks, and marketing toolkits used by internal teams and national sales partners
  
  • Delivered consistent, high-volume creative in a fast-paced environment across multiple product teams

• Graphic Designer at Past Design Roles • Agency/Broadcast/Production

  New York City Metropolitan Area, US

  August 2006 - March 2014

  Before joining Tempur Sealy as Senior Graphic Designer, I built a foundation across agency, broadcast, packaging, and production studios, designing campaigns, large-format marketing, consumer packaging, and real-time broadcast graphics seen nationally. These roles sharpened my versatility, speed, and ability to deliver high-impact creative across print, digital, motion, and retail environments.

  🎥 BROADCAST & MEDIA DESIGN (CNBC)
  
  Freelance On-Air Graphic Designer
  
  • Created real-time broadcast graphics aligned with CNBC’s editorial standards.
  
  • Reduced turnaround times with optimized workflows and pre-built systems.
  
  • Supported breaking-news segments reaching national audiences.

  🏙️ AGENCY BRANDING & ENTERTAINMENT (Fly Communications NYC)
  
  Graphic Designer
  
  • Partnered with creative directors on branding, advertising, and entertainment work.
  
  • Increased first-round approvals through stronger conceptual alignment.
  
  • Delivered high-visibility creative for sports, media, and consumer brands.

  🛍️ CONSUMER PACKAGING & RETAIL DESIGN (Janet Collection)
  
  Graphic Designer
  
  • Designed shelf-ready packaging systems contributing to YoY sales growth.
  
  • Unified packaging, digital assets, and collateral across product lines.

  🖨️ LARGE FORMAT & PRODUCTION (SpeedPro Imaging / Signs 2000)
  
  Graphic Designer / Production Manager
  
  • Produced large-format campaigns for retail, events, and corporate clients.
  
  • Increased production efficiency through hands-on oversight and streamlined workflows.
  
  • Boosted client satisfaction with faster, more accurate delivery processes.

  🧰 CAPABILITIES DEMONSTRATED
  
  Brand Identity • Packaging • Broadcast Graphics • Advertising • Retail & Environmental Graphics • Large-Format Production • Print Design • Motion-Ready Assets • High-Speed Turnaround • Cross-Functional Collaboration