Netflix Warner Studios - Brand Identity Concept

This project is a speculative design case study exploring how a major entertainment brand like Netflix, in collaboration with Warner Studios, could approach franchise marketing through strategy-led visual systems rather than isolated key art.

The goal was to move beyond a single finished piece and instead demonstrate creative thinking, narrative framing, and decision-making across concept development, visual direction, and execution. The work explores how campaign ideas evolve — from early strategic intent to final visual language — and how design can support positioning, audience engagement, and platform consistency.

Rather than presenting design as a final artifact, this case study focuses on process, rationale, and storytelling, showing how visual choices connect back to brand goals, audience expectations, and real-world application across digital, social, and experiential touchpoints.

This project was created to reflect the level of thinking and execution expected at a studio or agency environment working with global entertainment IP.