New York Giants - Alternate Rebrand Concept
New York Giants Rebrand: Modern Identity + Uniform System
A full conceptual rebrand for the New York Giants. Built around a bold giant warrior mascot, modernized typography, and a clean visual system that connects the team’s history to a new era.
The project introduces:
• A redesigned primary logo + updated “ny” monogram
• A new Giants warrior mascot inspired by NYC strength and architecture
• Custom wordmarks, color system, and 80s/90s throwback textures
• Complete uniform redesign (home + away)
• Custom helmet, decals, and stripe package
• New field graphics: end zones, midfield logo, and updated stadium visuals
This exploration blends heritage, personality, and modern energy. Built to feel game ready across broadcast, merchandise, and stadium environments.
Created entirely for portfolio purposes.
A bold alternate New York Giants identity introduced through a cinematic hero mark - establishing scale, confidence, and a modernized presence before expanding into the full system
Primary logo + helmet application for the Giants rebrand concept. A modern identity grounded in bold typography and a giant/warrior inspired mascot.
Full logo system overview - combining a modernized Giants wordmark with the new giant/warrior emblem and refreshed team color palette
Logo family: monogram variations, primary lockups, and alternate wordmarks designed for flexible use across broadcast, merch, and uniforms
Custom mascot illustration - stylized NYC warrior design built for use as a primary mark, midfield logo, and fan merch icon
Giants home uniform concept. Updated striping system, modern cuts, custom helmet decal, and throwback color DNA
Giants away uniform concept featuring a clean white base and blue/red accents inspired by classic New York uniforms
The identity applied to a complete field environment, showcasing how the mark, typography, and layout translate from brand assets to real-world, game-day execution
The finalized logo balances modern geometry with legacy cues, designed for maximum impact across digital, broadcast, and large-format applications while remaining instantly recognizable