NBA 2K26 - Derrick Rose Gold Edition Concept Cover & Brand System
A conceptual NBA 2K26 Gold Edition cover design celebrating the legacy and return of Derrick Rose.
This project explores a premium, cinematic visual direction built around legacy, resilience, and iconic status - reimagining how a Gold Edition cover and extended brand system could live across physical packaging, large-scale advertising, and experiential touchpoints.
The concept expands beyond the game cover into a full visual ecosystem, including console packaging, controller skins, press credentials, vehicle wraps, and billboard executions - designed to feel collectible, high-impact, and culturally iconic.
Note: This is an unofficial fan concept created for portfolio exploration.
NBA 2K26 Gold Edition cover concept featuring Derrick Rose.
Premium Gold Edition packaging designed for next-gen console presentation. Branded console and controller skins extending the cover identity.
Physical media and disc art exploration for collectors.
In-arena billboard visualization for a big-game reveal moment.
Controller wrap concept built from the same texture + signature language.
Mobile campaign idea: partial wrap placement for street-level marketing.
Rear panel continuation featuring signature + texture field carryover.
PS5 retail case visualization to test readability + shelf impact.
VIP press credentials designed for launch events and media access.
Large-scale outdoor advertising showcasing the Gold Edition artwork.