New York Giants - Social Media & Game Day Visual Concepts
This project explores a series of high-impact social media and game-day graphics created for the New York Giants. The goal was to capture energy, momentum, and emotion through bold typography, cinematic composition, and layered motion-ready visuals.
Each piece is designed to function across modern sports platforms - Instagram, broadcast, digital campaigns, and in-stadium screens - balancing legibility with intensity. The work blends photography, custom type treatment, color grading, and texture to create a cohesive visual language rooted in Big Blue identity while pushing toward a more modern, expressive future.
These concepts showcase how storytelling, rhythm, and hierarchy can elevate sports content beyond standard templates into brand-driven moments.
A game-day hype visual built around elevation and momentum. Oversized typography anchors the composition while motion elements, smoke, and energy streaks reinforce intensity and impact. Designed to command attention instantly in social feeds
A player-focused social concept emphasizing movement, speed, and anticipation. Layered imagery and directional motion cues create forward energy while maintaining strong subject focus for mobile-first viewing
A bold post-game score graphic designed for immediate clarity and celebration. High-contrast color blocking and typographic hierarchy ensure instant readability while still feeling aggressive and brand-driven
A conceptual exploration of how modern typography, layout, and composition could evolve the Giants’ visual language across social and digital platforms - without losing heritage or recognizability
An emotional support piece designed to balance empathy with strength. Softer textures and restrained color contrast create a respectful tone while still aligning with the team’s competitive identity
A future-focused concept blending legacy and momentum. Clean composition, controlled lighting, and structured typography give the piece a confident, forward-looking tone suitable for campaign rollouts or brand storytelling moments