Bear Down - NFL Broadcast Promo Concept · NBC / Peacock
This project explores a cinematic broadcast promo concept for an NFL matchup airing on NBC and Peacock, built to feel like a high-impact tentpole moment rather than a standard game graphic.
The creative centers on symbolism + intensity - turning the Chicago Bears’ identity into a literal force of nature. The bear becomes the emotional anchor of the composition, with players layered behind it to reinforce dominance, momentum, and scale.
The goal was to design a system that works seamlessly across:
Broadcast key art
Digital platform placements
Social media promos
Large-format print applications
This approach mirrors how major sports and entertainment brands elevate weekly matchups into must-watch cultural moments through cinematic storytelling and bold visual metaphors.
Concept project. Not affiliated with NBC, Peacock, the NFL, or any teams.
Primary broadcast key art designed to anchor the campaign.
A cinematic composition built around power, scale, and symbolic storytelling - transforming the Bears’ identity into a visual force.
Designed to translate beyond digital.
This layout demonstrates how the key art scales for large-format print, environmental placements, and physical brand touchpoints without losing impact
Platform-ready executions across social and digital surfaces.
The artwork maintains clarity, contrast, and visual hierarchy across multiple screen sizes and aspect ratios.