Logo Book Vol. 1 - Monochrome Set

This logo book is a curated exploration of identity design through a monochrome lens. Each mark is stripped down to its core, focusing on silhouette, balance, and concept before color, texture, or motion are introduced. The goal is to create logos that stand on their own - strong, legible, and recognizable in any environment. Spanning sports, entertainment, and cultural brands, these concepts emphasize versatility and longevity. Every mark is designed to function across applications, from digital and broadcast to merchandise, uniforms, and physical goods. By prioritizing form and structure, this collection highlights how strong identity systems begin with clarity, restraint, and intention. A successful logo should feel inevitable - simple, confident, and instantly ownable. This project represents an ongoing commitment to building identity systems that scale, adapt, and endure. Each mark is designed to be flexible enough for modern brand ecosystems while remaining rooted in timeless design principles. These explorations serve as a foundation for larger brand systems, demonstrating how thoughtful logo design can anchor storytelling, culture, and long-term brand equity across sports and entertainment.