Avengers: Doomsday - Conceptual Brand & Key Art Exploration

Avengers: Doomsday is a cinematic brand and key art exploration imagining the next era of the Marvel Avengers franchise.

This concept focuses on a darker, high-stakes tone, using Doctor Doom as the central visual force to signal escalation, legacy, and consequence. The project explores how a unified visual system could scale across theatrical marketing, outdoor advertising, retail packaging, collectibles, merchandise, and digital platforms.

The goal was to create a bold, iconic centerpiece that feels instantly recognizable at blockbuster scale while remaining flexible enough to adapt across multiple real-world touchpoints.
This project showcases brand storytelling, logo integration, cinematic composition, lighting, texture, and world-building through presentation and mockups.

This is a conceptual fan exploration created for portfolio purposes.

Key art concept for Avengers: Doomsday.
Built around mythic scale, contrast, and a darker cinematic tone.

Key art concept for Avengers: Doomsday.
Built around mythic scale, contrast, and a darker cinematic tone.

Large-format outdoor application exploring scale, visibility, and impact in a real-world environment.

Large-format outdoor application exploring scale, visibility, and impact in a real-world environment.

Avengers: Doomsday” concept key art — gritty street poster mockup featuring Doctor Doom + cinematic energy effects. Fan-made movie poster exploration focused on dramatic lighting, texture, and scale.

Avengers: Doomsday” concept key art — gritty street poster mockup featuring Doctor Doom + cinematic energy effects. Fan-made movie poster exploration focused on dramatic lighting, texture, and scale.

Times Square billboard application built to cut through visual noise

Times Square billboard application built to cut through visual noise

Transit placement concept designed for high-traffic, close-range viewing and fast visual read.

Transit placement concept designed for high-traffic, close-range viewing and fast visual read.

Physical media and steelbook packaging exploration extending the key art into collectible formats.

Physical media and steelbook packaging exploration extending the key art into collectible formats.

Physical media and steelbook packaging exploration extending the key art into collectible formats.

Physical media and steelbook packaging exploration extending the key art into collectible formats.

Physical media and steelbook packaging exploration extending the key art into collectible formats.

Physical media and steelbook packaging exploration extending the key art into collectible formats.

Collector-style display concept framing the artwork as a premium centerpiece.

Collector-style display concept framing the artwork as a premium centerpiece.

Physical media and steelbook packaging exploration extending the key art into collectible formats.

Physical media and steelbook packaging exploration extending the key art into collectible formats.

Physical media and steelbook packaging exploration extending the key art into collectible formats.

Physical media and steelbook packaging exploration extending the key art into collectible formats.

Collector Edition packaging concept — “Avengers: Doomsday” fan key art applied to a premium shoebox / merch drop scenario. Brand-forward layout, matte-black packaging, and limited-run product vibes.

Collector Edition packaging concept — “Avengers: Doomsday” fan key art applied to a premium shoebox / merch drop scenario. Brand-forward layout, matte-black packaging, and limited-run product vibes.

Footwear concept translating the visual language into a product-driven execution.

Footwear concept translating the visual language into a product-driven execution.

Beverage packaging exploration focused on wrap, texture, and color interaction.

Beverage packaging exploration focused on wrap, texture, and color interaction.

Interior display mockup highlighting composition, lighting, and atmosphere in a controlled space.

Interior display mockup highlighting composition, lighting, and atmosphere in a controlled space.

Skate deck concept pushing the artwork into lifestyle and street culture applications.

Skate deck concept pushing the artwork into lifestyle and street culture applications.

Mobile application mockup testing clarity, contrast, and focal hierarchy at small scale on phone cases.

Mobile application mockup testing clarity, contrast, and focal hierarchy at small scale on phone cases.

Digital device mockup showcasing how the artwork performs across modern laptop cases.

Digital device mockup showcasing how the artwork performs across modern laptop cases.

Apparel application exploring how the key art adapts to wearable formats without losing impact.

Apparel application exploring how the key art adapts to wearable formats without losing impact.

Brand extension concept: “Avengers: Doomsday” fan key art adapted into a premium credit card design. Focused on metallic texture, typography hierarchy, and realistic print finishing.

Brand extension concept: “Avengers: Doomsday” fan key art adapted into a premium credit card design. Focused on metallic texture, typography hierarchy, and realistic print finishing.

Industrial-scale placement exploring grit, texture, and environmental storytelling.

Industrial-scale placement exploring grit, texture, and environmental storytelling.

Stylized product parody mockup exploring brand flexibility and visual consistency.

Stylized product parody mockup exploring brand flexibility and visual consistency.

Street-level installation concept emphasizing lighting, mood, and urban context.

Street-level installation concept emphasizing lighting, mood, and urban context.

Theater lobby display mockup for my “Avengers: Doomsday” concept movie poster. Built to feel like a real cinematic campaign placement with clean framing, dramatic glow, and high-impact silhouette reads.

Theater lobby display mockup for my “Avengers: Doomsday” concept movie poster. Built to feel like a real cinematic campaign placement with clean framing, dramatic glow, and high-impact silhouette reads.

Collectible figure packaging concept for “Avengers: Doomsday” — fan-made key art applied to a retail box with a premium shelf presence. Designed to feel like official product packaging with cinematic branding energy.

Collectible figure packaging concept for “Avengers: Doomsday” — fan-made key art applied to a retail box with a premium shelf presence. Designed to feel like official product packaging with cinematic branding energy.

Streaming platform interface concept designed to feel cinematic even in a UI environment.

Streaming platform interface concept designed to feel cinematic even in a UI environment.