Street Fighter Origins - Campaign Concept

Street Fighter: Origins – Cinematic Key Art + Brand Exploration

This project is a full visual exploration inspired by the Street Fighter universe. I reimagined the game through a modern cinematic lens, developing a full suite of branded assets including poster key art, PS5 bundle wrap, apparel concepts, environment billboards, retail storefront screens, and social promo tiles.

My focus was on stylized lighting, neon atmospherics, character presence, and the high-energy edge that defines the franchise.
Designed entirely in Adobe Photoshop and Adobe Illustrator with custom lighting, FX, compositing, and color grading.

This project is fan art created for portfolio purposes only.

Street Fighter Origins – Key Art Poster

Street Fighter Origins – Key Art Poster

PS5 Cover Art – Street Fighter Origins

PS5 Cover Art – Street Fighter Origins

Live Event Booth Concept Design – E3 Style

Live Event Booth Concept Design – E3 Style

PS5 Bundle Concept – Custom console, controller, and disc art wrap for Street Fighter: Origins

PS5 Bundle Concept – Custom console, controller, and disc art wrap for Street Fighter: Origins

Digital Storefront Mockup – Street Fighter: Origins game listing shown inside the PlayStation Store UI

Digital Storefront Mockup – Street Fighter: Origins game listing shown inside the PlayStation Store UI

Merchandise Lineup: Apparel + Gear

Merchandise Lineup: Apparel + Gear

Key Art Pattern Grid – Repeating tile layout created from the main Street Fighter: Origins poster artwork

Key Art Pattern Grid – Repeating tile layout created from the main Street Fighter: Origins poster artwork