Street Fighter Origins - Campaign Concept

Street Fighter: Origins – Cinematic Key Art + Brand Exploration

This project is a full visual exploration inspired by the Street Fighter universe. I reimagined the game through a modern cinematic lens, developing a full suite of branded assets including poster key art, PS5 bundle wrap, apparel concepts, environment billboards, retail storefront screens, and social promo tiles.

My focus was on stylized lighting, neon atmospherics, character presence, and the high-energy edge that defines the franchise.
Designed entirely in Adobe Photoshop and Adobe Illustrator with custom lighting, FX, compositing, and color grading.

This project is fan art created for portfolio purposes only.