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Mortal Kombat 2 - Full Key Art Campaign Concept

A self-initiated key art and full campaign concept for Mortal Kombat 2, built to show what a cinematic theatrical campaign could look like at full scale.

The poster composition puts Shao Kahn at the center where he belongs, with Goro, Scorpion, Johnny Cage, and Sub-Zero framing the conflict around him. The fire and ice color split across the image is intentional storytelling - Scorpion versus Sub-Zero, chaos versus order, told in color before a single word is read.

Beyond the poster, the project extends into full campaign mockups including a neon lit theater frame, Times Square billboard, cinema lobby standee, full marketing suite spread, steelbook edition, and motion print mockup. Every environment was chosen to show how this creative system lives in the real world.

This is the kind of work I build for studios, franchises, and entertainment brands that need campaign creative at a theatrical level.

The key art poster. Shao Kahn commands the frame the way a villain of his stature should. Every character placed with intention. Fire versus ice built into the color of the composition before a single word is read

The key art poster. Shao Kahn commands the frame the way a villain of his stature should. Every character placed with intention. Fire versus ice built into the color of the composition before a single word is read

Theater lobby frame mockup. The orange and blue neon surrounding the frame was a deliberate choice - it mirrors the fire and ice split of the poster itself and extends the visual language of the campaign into the environment

Theater lobby frame mockup. The orange and blue neon surrounding the frame was a deliberate choice - it mirrors the fire and ice split of the poster itself and extends the visual language of the campaign into the environment

Times Square billboard at night in the rain. This is where campaigns like this actually live. The wet street reflection and city scale make the creative feel like it belongs exactly here

Times Square billboard at night in the rain. This is where campaigns like this actually live. The wet street reflection and city scale make the creative feel like it belongs exactly here

Cinema lobby standee mockup. Placing it inside an actual theater environment with the red seats in the background puts the poster exactly where it would meet an audience in real life

Cinema lobby standee mockup. Placing it inside an actual theater environment with the red seats in the background puts the poster exactly where it would meet an audience in real life

Full campaign marketing suite. Poster, business cards, brochures, books, branded mug. This slide is about showing the creative system, not just the poster. A real campaign lives across every touchpoint and this is what that looks like

Full campaign marketing suite. Poster, business cards, brochures, books, branded mug. This slide is about showing the creative system, not just the poster. A real campaign lives across every touchpoint and this is what that looks like

Steelbook collector edition mockup. With the campaign displayed across the monitors in the background, this slide shows the creative living in the gaming and collector space where Mortal Kombat has always had a massive audience

Steelbook collector edition mockup. With the campaign displayed across the monitors in the background, this slide shows the creative living in the gaming and collector space where Mortal Kombat has always had a massive audience

Motion print mockup. The blur and movement in this final slide felt like the right closer for a franchise built on speed, aggression, and unstoppable force

Motion print mockup. The blur and movement in this final slide felt like the right closer for a franchise built on speed, aggression, and unstoppable force

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